The poetic and all-encompassing universe of the brand encourages the customer to rediscover a primal connection to untouched nature through the brand’s creative lens; from captivating plants and magnificent organic elements to primitive artifacts. The transformation of natural elements (leather, amber, wood…) by humans, leading to mutual fertilization with nature, is at the core of the collection; each item refers to this fundamental way of life, inherently durable.
Location: France, Paris
Business Development Stage: The commercial opening of the company is scheduled for 2025 in the Montaigne district of Paris, near the Eiffel Tower, a luxurious historic area. The brand is focused on the VIP segment.
Investments: Initially received financing of 16 million euros, currently preparing a second financing project for long-term business operations.
Minimum Investment Amount: 1 million euros
Desired Annual Production Growth:+6%
Declared Average Annual Net Profit Growth: from -9% in the launch year to +25% in 2029
Market Capacity: 70 billion USD, with custom orders amounting to 320 billion USD.
Company Growth Policy: Continuous production scaling and sales volume increase.
